Broadside represents a unique approach to consulting. We partner with our clients and focus on information and skill transfer so that our clients are self-sufficient and become less reliant on our services over time. Much like the adage “Teach a man to fish and you have fed him for a lifetime,” Broadside provides transparency, education and partnering promoting innovation in all of our engagements.
Broadside specializes in strategic marketing around new media. Our history lies in ground-breaking work with telecomm carriers, media companies and various industries (financial, consumer packaged goods, universities, etc.) to help them assess, understand and assess the implication of new technology developments; build winning strategies leveraging technology; and develop successful tactics through implementation, optimization and monetization.
Broadside brings a deep knowledge base on applying Web 2.0 practices and principles for social media analysis, development of communities and assessing best practices for developing tangible results. We believe that in putting together strategies based on Web 2.0 principles, innovation and speed around rapid development/iteration is critical to success. We implement processes that embrace these principles, while adhering to corporate procedures and practices, as well as sensitivities around increased exposure and regulations.
Why the Name?
Broadsides were resolutions and recruiting instructions pass by the Continental Congress in Philadelphia during the Revolutionary War. These documents cited the pay and bounties offered as well as the rations, uniforms, arms and equipment to be issued. At Broadside we believe transparency is a key component to trust and ultimately building a relationship.
For this reason, we provide full disclosure of our pricing and work with clients on options to provide the best value for their outlay
Who is Broadside?
Broadside was founded and is led by Ari Lightman. Ari has over 15 years of experience working with organizations of all sizes, shapes and within different industries to develop strategies and launch products based on innovative new technologies. Ari has spent several years working with wireless carriers and equipment providers on understanding and capitalizing on the next wave of data based products and services for entertainment and business. Ari has also spent several years within social media building communities of interest as well as with expert communities to develop the next wave of market research. Ari teaches social media analysis within the Heinz School at Carnegie Mellon University. His successful class provides an immersive experience for graduate students looking to develop careers that involve Web 2.0 technologies and tactics. By teaching social media in an experiential setting, participating companies and organizations have benefited from projects mapping social strategies and analysis to business objectives.