Category Archives: Social Media Class

What I learned from working with 50+ companies on social projects..

Well, we are three weeks into the spring semester and I still haven’t reflected on the previous semester.   I thought I would put together some thoughts on the transitions I have seen in putting together “Measuring Social” over the past … Continue reading

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Whew….

Projects submitted, final presentations delivered, grades entered and “debated”…It’s nice to have a bit of a break from classes and teaching for the summer.  Not exactly a break, since I need to revise lectures, develop a new class, present at … Continue reading

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Electrical, Appliances, Millwork, Community Analysis?

A couple of weeks ago, I was asked to come out to Lowes HQ and speak at their Social Business Symposium.  It has been great getting to know the company from an internal business perspective.  Like many others, I know … Continue reading

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Step up, sign in, move on….

A few weeks ago in Measuring Social class, we discussed the idea of social advocacy.  Specifically, what are the ramifications associated with the spread of messaging and the increasing ease of gathering supporters around a cause using social channels.  Of … Continue reading

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How did this crowd get in my office?

A few weeks ago in our Measuring Social class, we had a panel exploring issues around crowdsourcing.  This was just a terrific panel.  It had a lot to do with the panelists who participated which included: Ross Kimbarovsky from crowdSPRING … Continue reading

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Stop asking the same bleeping questions…

Recently, I had some service done on my Prius, BTW: if there was ever a car company and model embracing the social space, it has to be the Toyota Prius.  Their new campaign is designed around crowdsourcing innovation using components … Continue reading

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I’m actually not a DR, I just play one online…. In our social media analysis class at Carnegie Mellon, we have been putting a lot of thought into the evolution of the social space and what our project sponsors should … Continue reading

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Oh no, here come the haters…

On a recent project, I saw an unusual anomaly through social media.  It was very much akin to a good old fashioned smear campaign with the ultimate goal to embed a negative image of the company.  Unlike targeted messages, these … Continue reading

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A Dozen Things I learned from Social Media Class

I just finished an experimental class teaching social media analysis to some very enthusiastic and bright grad students at Carnegie Mellon.  I’m happy to say that they would like to continue the class and even expand it out for next … Continue reading

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